Cookie Policy
Effective Date: October 27, 2026
1. What Are Cookies?
Ank Maven Marketing utilizes cookies, web beacons, tracking pixels, and other tracking technologies when you visit our website (including our /blog/ and /tools/ subdirectories). A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.
Cookies help us understand how you interact with our platform, remember your preferences, optimize our website's technical performance, and serve relevant advertising. We are committed to transparency and compliance with the Digital Personal Data Protection (DPDP) Act, 2023, and international standards (GDPR, CCPA).
2. Categories of Cookies We Deploy
Our website utilizes the following categorizations of cookies based on their functionality and origin:
- Essential (Strictly Necessary) Cookies: These cookies are critical for the core functionality of our custom PHP CMS. They enable security protocols, basic navigation, and prevent fraudulent activity. These cannot be disabled.
- Performance & Analytics Cookies: We use tools like Google Analytics (GA4) to collect anonymous telemetry data (e.g., page views, session duration, UTM paths) to understand user behavior and improve our architectural designs.
- Advertising & Targeting Cookies (Meta & Google): As a performance marketing agency, we utilize Meta Pixels (with Conversions API) and Google tags to measure the effectiveness of our own lead generation campaigns and build custom audiences for remarketing.
- Third-Party Cookies (AdSense): Discussed in detail below, these are placed by external ad networks to deliver relevant advertisements.
3. Third-Party Advertising & Google AdSense
To support the free content provided in our /blog/ and /tools/ sections, we display third-party advertisements served by Google AdSense and its approved network vendors.
- The DART Cookie: Google, acting as a third-party vendor, uses cookies (specifically the DART cookie) to serve personalized advertisements to you based on your visit to Ank Maven Marketing and other sites on the Internet.
- Personalization Opt-Out: You maintain the right to opt out of the use of the DART cookie and personalized advertising by visiting Google's Ads Settings.
- Vendor Networks: Other third-party ad networks may also place cookies to measure ad performance. You can opt out of some third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
4. Managing Your Cookie Consent (DPDP Rights)
In accordance with the DPDP Act and global privacy laws, you have the right to accept, decline, or manage your cookie preferences at any time.
- On-Site Consent Engine: Upon your first visit, our Global Privacy & Consent banner allows you to explicitly "Accept All" or "Decline" non-essential tracking. This preference is saved locally on your device.
- Browser Settings: You can configure your web browser (Chrome, Firefox, Safari, Edge) to delete existing cookies and block new ones. Please note that blocking all cookies may impact the functionality of certain tools or forms on our website.
- Mobile Device Identifiers: Your mobile operating system (iOS/Android) provides settings to limit ad tracking or reset your advertising identifier.
5. Policy Updates
We reserve the right to update this Cookie Policy periodically to reflect changes in our operational practices, new ad network requirements (e.g., updates to Google Consent Mode V2), or evolving legal regulations like the DPDP Act. Any modifications will be posted on this page with an updated "Effective Date."
6. Inquiries & Technical Support
If you have questions regarding our use of cookies, tracking technologies, or wish to exercise your data rights, please contact our Data Protection Officer:
Ank Maven Marketing – Compliance & Operations Team
Operation Base: Rohta Road, Meerut, Uttar Pradesh 250002
Email Hub: hello@ankmavenmarketing.in
